About
Mark Makuch has been working in Digital Healthcare Marketing for over 10 years. He is the Director of Digital Marketing at Euro RSCG Life in Toronto. This Blog expresses the ideas and opinions Mark has formed over the course of his career.
You can follow Mark on twitter here.
Hi Mark
Nice to see you are writing on this topic and I’m anxious to continue to follow.
Our recent research of 500+ Canadian Primary Care Physicians and their communication preferences, certainly suggests a serious evaluation of online for their brands as a component of the mix.
All Pharma marketers would benefit from looking deeper into opportunities in this growing relationship channel.
Press Release – http://pulse.heartbeatdigital.com/archives/2008/12/canadian_mds_ho.html
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